🤓 How to create a Social Media Plan
Top Social Media Marketing stories this week
This week in Social Media Marketing:
Tutorials of the Week
Top News of the Week
Listicles of the Week
Tools of the Week
Infographic of the Week
Case Study of the Week
Video of the Week
Quote of the Week
Tutorials of the Week
How to create a social media plan. Define your ideal customer, map out your customer journey and 12 more steps.
How to build and scale million-dollar personal brands. Use Caleb Ralston’s Content Growth Framework to maximize reach.
How to write landing page titles. Speak with conviction, don’t be too fancy, make your point quickly and experiment!
How to use GIPHY for brand awareness. Use the mere-exposure effect and GIF Engine Optimization.
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Top News of the Week
Facebook lets you edit your subscription signup page. Convince users to pay for your exclusive content.
Meta tests facial recognition tech for pics. Opt-in to prevent misuse of your pics in scam ads.
Facebook Reels adds closed captions. Let users read what you say instead of listening.
Facebook adds “Copyright check” for Reels. Save Reels from being taken down by correcting issues within 1 hour.
Meta to use video ID for age verification. The age crackdown continues…
Instagram
Instagram tests shared Reels feed with “Blend” feature. Discover new content through friends instead of the algo.
Reels spinoff puts creators on edge. Could the new app affect brand partnerships on Instagram?
Instagram to release community chats. Unlike broadcast channels, anyone can participate in Discord-like convos.
Instagram adds Meta AI shortcut to comments. Get more context around specific posts.
Instagram tests captions for Stories. Add longer captions for easier storytelling.
Instagram adds “Get the Full Picture” feature for carousels. Share pics in original aspect ratios with new “Mixed” option.
Instagram launches sneak peek for Edits. Isolate specific people in videos with “Cutouts” and more.
Threads
Threads adds search to profile tab. Search through your older posts for inspiration.
Threads lets users listen to vids in background. “Background Play” makes multi-tasking easier.
YouTube
YouTube provides new shopping tips to creators. Link your channels to shops and tag products in your content.
YouTube tests Premium Lite. Users can provide early feedback on new features and more for $7.99/mo.
LinkedIn
LinkedIn adds “Try searching for” to search bar. LinkedIn pushing more news stories to users.
LinkedIn boots 2 data scraping tools for violating TOS. The Apollo and SeamlessAI company accounts have vanished.
LinkedIn adds native vids for articles and newsletters. Make long-form written content more dynamic with relevant vids.
TikTok
TikTok shares top tips for sharing photos. Pro tip: create compelling titles to hook in users.
TikTok publishes Ramadan guide for 2025. Use Ramadan lifestyle vlogs and recipes for more views.
X/Twitter
X adds “ask Grok” feature. Mention Grok in replies for post explanations.
X deprioritizes replica Community Notes. Copycat notes to show display lower.
Bluesky
Bluesky releases new updates. 3-min vids, “Chat Requests” screen for unknown DMs… and more.
Bluesky to let users decide how their data gets used for GenAI. “We really believe in user choice”, said CEO Jay Graber.
Bluesky users react to X’s outages. Users didn’t hold back the smack talk.
Et cetera
Reddit users spending more time on platform. Relatable content is key factor behind Reddit’s growth.
Telegram lets Premium users charge for incoming messages. Use “Telegram Stars” to filter out unwanted DMs.
Sam Altman set to compete with X’s everything app. “World” recently launched a mini-app store to increase adoption.
Twitter co-founder builds private social network. “Mozi” has no public profiles or follower counts and encourages IRL meet-ups.
Listicles of the Week
12 best LinkedIn tools for growing an audience. Use tools like Post Planner, Jasper, Buzzsumo to save time and make your content irresistible.
Top 14 social media trends. AI-written captions, popularity of TikTok, real-time customer support are just the tip of the iceberg.
7 luxury marketing examples for brand strategy. Each example helps you build an elite brand image.
Tools of the Week
Leadpages. Create high-converting landing pages with templates that 5x more conversions.
MarketerHire. Hire the top 1% of offshore marketing talent within 1 week risk-free.
Switcher Studio. Multi-streaming platform for creators and businesses.
IMQRScan. Create aesthetic QR codes that you can add to marketing content in 4 quick steps.
Infographic of the Week
Which platform gets most engagement? Between X, Threads and Bluesky, it’s X.
If you wanna go viral, create more content on X. ~TWISM
Case Study of the Week
26K followers in 26 days with social show. Brooklyn Coffee Shop used a core “memorable” concept that allowed them to stand out.
Video of the Week
How to get 100K app downloads with 0 ads. Learn how Jack Friks used viral content strategies to grow PostBridge.
Quote of the Week
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
~ Thomas Edison
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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