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YouTube brings Google’s Veo 3 AI to Shorts. Generate videos and audio from text prompts right inside Shorts later this summer.
Google is trying to change ad creation process entirely! 🤔 ~TWISM
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Former Zillow Execs Target $1.3T Market
The wealthiest companies tend to target the biggest markets. For example, NVIDIA skyrocketed nearly 200% in the last year with the $214B AI market’s tailwind. That’s why investors like SoftBank are so excited about Pacaso.
Created by the team that grew Zillow to a $16B valuation, Pacaso’s digital marketplace offers easy purchase, ownership, and enjoyment of luxury vacation homes. And their target market is worth a whopping $1.3T. No wonder Pacaso has earned over $100M in gross profits. Now, they’re taking their biggest step yet – with a focus on international markets.
Their first two Paris properties sold out in record time, so they just added another. They already have seven homes in Cabo, and they just bought their most expensive European property yet in London. And this expansion is truly just beginning.
Disclaimer: This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com.
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Instagram
Instagram adds shared access for all. Now anyone can give team members or partners access to manage an Instagram account without sharing the actual password.
This is HUGE for agencies and social teams 😅 ~TWISM
Instagram adds AI-generated songs for Reels soundtracks. Pick AI-created tunes as background music for your Reels, opening up new creative options.
Instagram adds Passkeys for login. Passwordless logins now work on Instagram, just like on Facebook and WhatsApp, making it easier and safer to access your account.
Instagram now allows Reels up to 20 minutes. Share longer videos without splitting them into multiple clips, opening new creative options for marketers and creators.
Instagram adds labels for “Trending” and “New” audio. Quickly spot hot music or fresh tracks when picking audio for your Reels or Stories.
Facebook & Meta
Facebook videos are now Reels. Any video you upload will automatically be a Reel, with no time limit. The "Video" tab is now "Reels," and privacy settings are unified for simpler posting.
Meta staffers nickname Zuckerberg “MAGA Mark”. Employees are calling Mark Zuckerberg “MAGA Mark” after he shifted to a more tough, right-leaning public image, according to insiders.
Meta brings advanced AI tools to ads. Convert product images into short videos, add labels and music, and let AI answer customer questions in your ads.
Marketers might love this one! 😉 ~TWISM
Meta gains new ad safety certifications for Facebook and Instagram. Meta’s ad placements just got re-accredited by the Media Ratings Council and the Trustworthy Accountability Group.
Threads
Threads now offers a native Mac app. Manage Threads right from your desktop—no more switching tabs or relying on the web version.
Threads expands fediverse features. Users who’ve enabled fediverse sharing now get a dedicated feed for federated profiles, plus you can search for other fediverse users right in Threads.
Threads adds bulk follow for suggested accounts. You can now follow all "Suggested for You" profiles in just one tap, making it easier to grow your network fast.
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YouTube
YouTube Shorts hits 200 billion daily views. Short-form videos are exploding, more than doubling their daily views in a year.
YouTube launches Open Call for brand collaborations. Brands can now post opportunities for creators to apply directly to partnership campaigns, boosting access to paid promotions.
YouTube upgrades shopping features in Shorts. Product tags now appear as clickable stickers instead of banners, sending viewers to brand sites.
YouTube lets everyone create a community. Now all users can start their own YouTube Community tab to connect with fans.
TikTok
TikTok launches $3,000 Randomizer Effect challenge. Enter the contest by using the new Randomizer Effect and compete for $1,000 prizes—perfect for creators looking to boost engagement and visibility.
TikTok launches ‘Live Journey’ growth program. Creators can join challenges to grow their channels and win rewards for hitting milestones on TikTok Live.
TikTok Shop expands to Latin America. The platform heads to Mexico and Brazil, using local inventory and cross-docking to cut import taxes and undercut rivals.
TikTok adds tags to weblinks. Now you can tag links in your posts, making it easier for viewers to find and sort web content.
LinkedIn
LinkedIn users debate name-dropping elite companies. Mentioning big names like McKinsey or Harvard in headlines boosts credibility for some, but comes off as braggy for others.
LinkedIn CEO admits AI writing tool flops. Users aren’t embracing LinkedIn’s AI post editor, fearing ‘AI speak’ could hurt their job prospects.
Well, can you blame them? 🥲~TWISM
X/Twitter
X Money preps physical debit card for users. The upcoming card links to X Money, lets you set a PIN, get shipping alerts, lock the card, and snag possible cashback.
X adds custom swipe actions for iOS. iPhone users can now personalize how they navigate tweets with custom swipe shortcuts.
X sues New York over hate speech law. X challenges a new state law that would force platforms to disclose how they moderate hate speech, with $15K daily fines for non-compliance.
X CEO Linda Yaccarino fires back at WSJ ad threat report. Yaccarino dismissed claims that she and Elon Musk pressured advertisers with lawsuits, mocking the Wall Street Journal's credibility.
Will this X ad drama ever end? 😂 ~TWISM
Newsletter of the Week
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Et cetera
WhatsApp debuts ads in updates tab. Brands can now target Status, Channels, and even launch subscriptions, but ads won't appear in your private chats—yet.
Reddit considers iris-scanning for user verification. The platform may use Sam Altman’s World ID Orbs to verify users, but privacy issues have sparked debate.
Snapchat buys student calendar app Saturn. With Saturn used in 80% of US high schools, Snapchat plans to integrate its social scheduling features to connect young users around shared classes and activities.
Telegram’s Durov calls out Musk, Zuckerberg, and Altman. Telegram CEO Durov criticized Musk as "emotional" and impulsive, said Zuckerberg lacks core values, and called WhatsApp a "cheap imitation" of Telegram.
BeReal relaunches with new features and ads. The app's bringing in "Nearby" discovery, campus events, and subtle ads—plus AI-powered photo matching—to reclaim Gen Z users.
US influencer marketing spend set to hit $13.7B by 2027. Marketers see stronger ROI from influencer campaigns, mainly for driving brand awareness and boosting revenue.
Google launches Search Live: voice AI queries via the app. Users can now ask questions in AI Mode using their voice, and Search Live keeps working even if you switch apps.
Spotify creators earn more with video podcasts. Spotify’s Partner Program helps some creators earn 2–5x more than on YouTube, but major networks are hesitant to join.
AI takes over the creator economy, VidCon 2025 keynote says. AI adoption among creators jumped from 33% to 80% in two years, now automating admin, partnerships, and even multilingual video via dubbing.
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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