Create real value to make your impact
🔥 Our collection of invaluable tools & insights to win over socials this week
Together With
This week in Social Media Marketing: Meme, Tutorials, Listicles, Case Study, Tool, Video, Infographic, Creator, Podcast, and Quote of the Week
Meme of the Week
When a social media marketer tries to follow every trend instead of creating real value.
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Tutorials of the Week
How to post on social media. Get the correct post dimensions for each platform, and optimize your posts to maximize your reach.
How to use YouTube Effect Maker. Use simple text prompts to craft spooky AI image transformations and create your own effects. No design skills needed.
This is a fun, creative way to surprise your audience for seasonal campaigns! 👻 ~TWISM
How to use draw in IG DMs. Send custom doodles or annotations right in your Instagram messages.
Listicles of the Week
33 Instagram post ideas & examples that always get Likes. Take a look at these top content ideas, which will boost your engagement & reach.
9 fun ChatGPT image prompts for instant creativity. Jumpstart your next post with ready-to-go prompts that turn text into eye-catching images. Perfect for spicing up your social feeds.
6 Social Media Trends to Jump On in October 2025. Explore the latest viral trends, including ‘Directed by Robert B. Weide’ edits, authentic “Trust me, I know ball” memes, fall-themed content, and more. Marketers can snag new engagement hacks just in time for Q4 campaigns.
These feel custom-built for marketers looking to stay ahead! 🍂 ~TWISM
Case Study of the Week
Ramp goes viral with ‘The Office’ stunt. Ramp put actor Brian Baumgartner (Kevin from The Office) in a glass box in NYC, processing receipts live to poke fun at boring expense tech. The campaign went viral with 85M+ views and showed how stunts can make B2B software relatable.
Getting eyeballs for expense software isn’t easy. But Ramp nailed it with a smart mix of celebrity and spectacle! 👏 ~TWISM
Tool of the Week
ContentStudio. This literally makes it child’s play to manage your socials.
Video of the Week
How to find your life’s purpose. Ali Abdaal shares a five-step roadmap with CEO coach Joe Hudson to help you audit your life, solve money worries creatively, and build purpose through honest experiments.
Let’s all take a step back and find our purpose this week! 😌 ~TWISM
Infographic of the Week
7 email marketing techniques to increase open rates. Handy infographic breaks down strategies like urgency, FOMO, personalization, and more, so your email subject lines actually get noticed.
A must-save for anyone tired of their emails landing in the trash! 😅 ~TWISM
Creator of the Week
MrBeast launches groundwork for financial services. YouTube’s top creator Jimmy Donaldson filed a trademark for “MrBeast Financial” on October 13, planning a mobile app offering banking, crypto exchange, student loans, and financial literacy content aimed at his 445M subscribers.
From cash giveaways to helping fans manage actual money, this is the logical next step for the Beast Empire! 💰 ~TWISM
Podcast of the Week
Which frontier model will win the AI-platform battle - The MarTech Podcast. AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape.
Provides great insights for people who just can’t decide which platform to use. 😉~TWISM
Quote of the Week
“Strive not to be a success, but rather to be of value.”
~ Albert Einstein
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
Disclaimer: Some links may be affiliate links that pay us commissions.
Was this newsletter forwarded to you?
Love this curated weekly format - saves so much time filtering through noise. The Ramp case study with Brian Baumgartner is genius - making expense software memorable by connecting it to 'The Office' fan nostalgia. Your podcast pick featuring Dave Steer's insights on AI platform selection is timley given how fast frontier models are evolving. His experience scaling GitLab and Cloudflare gives him a unique perspective on choosing platforms that can grow with you rather than chasing every shiny new feature. Really appreciate the practical breakdown!