💰 $5k to post FB Stories?
Top Social Media Marketing stories this week
This week in Social Media Marketing:
Top News of the Week
Tutorials of the Week
Listicles of the Week
Tools of the Week
Infographic of the Week
Case Study of the Week
Video of the Week
Meme of the Week
Quote of the Week
Facebook
Facebook rolls out Story monetization. Keto Snackz already racked up $5k from resharing posts to Stories.
Start here! ✊ ~TWISM
Facebook merges bonuses and monetization programs. Earnings from performance bonuses now under “Content monetization”.
New study: best times to post on Facebook. Early morning posts are clear winner.
Meta tests Community Notes across apps. US contributors can now write and rate notes.
Facebook adds “Create Playlist From Your Video” feature. Automatically split vids over 90 sec into a video series.
Instagram
Instagram launches AI characters. Create your own AI or chat with a “Seasoned Chef”, “Fellow Fan”, “Private Tutor”... and more.
Instagram now promotes Story highlights in feed. Time to freshen up your highlights and clear out old Stories.
Instagram enables auto-sharing Reels to Stories. Make sure all of your followers see your Reels.
Built-in engagement hack? 🚀 ~TWISM
Instagram now allows multiple DMs in one DM request. Accept or decline as usual.
Instagram tests AI-generated comments. Meta AI analyzes posts and suggests comments.
Threads
Threads testing “Weekly Recap” feature. Get summaries of your activity and weekly tips to improve reach.
YouTube
YouTube urges brands to invest in Shorts in new report. Plus, creator-led vids deliver 17x more engagement than brand content.
YouTube announces “Creator Collective” IRL events in US. In-person meet-ups to be held in all 50 states.
YouTube to launch “Shows” for creators. Later this year, you’ll be able to create your own vid series.
LinkedIn
LinkedIn launches “Create Video” newsletter. Find best practices, examples and product updates to create top-notch vids.
LinkedIn pulls back vid feed for some users. LinkedIn plans to test new vid placements in feed.
Does this mean text posts will get more impressions? ~TWISM
TikTok
Data shows longer TikToks get more views. Vids longer than 1 min get 43.2% more reach and 63.8% more watch time.
TikTok now allows you to create templates. Create more engaging content, tap into trends and reach a wider audience.
TikTok revamps security dashboard. Access all your top-level account security elements in 1 place.
X/Twitter
Fewer fact checks shown on Community Notes. “Helpful” notes get removed 26% of the time after disagreements.
Elon Musk asks for feedback on X algo. Most popular response calls for ban on automated (bot) replies.
xAI acquires Hotshot. Premium users can generate vids and GIFs from text within X’s app.
Bluesky
Users unhappy with Bluesky’s take on GenAI scraping. The beauty of this platform was the NOT sharing of information, said one user.
Et cetera
Reddit to let users block ads from specific advertisers. Great for Redditors, not so much for businesses.
ChatGPT will soon connect to Slack and Google Drive. Inform ChatGPT convos with files, spreadsheets and Slack convos.
Substack sees small boost in vid posts. The catch: users don’t feel incentivized to post more vids.
Perplexity AI’s new ad makes fun of Google AI. Remember Google AI’s “glue on pizza” goofup?
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Tutorials of the Week
How to schedule Instagram posts. For personal use, use Instagram. For social media marketing, use Post Planner.
How to get Tom Hanks on your podcast. Use “Costly Signalling Theory” to send him customized typewriters.
How to find new marketing ideas. Use IDEA framework: Identify, Decode, Extract and Apply.
Listicles of the Week
16 Facebook content strategies to profit from Facebook. Pro tip: Be crystal clear on your brand voice.
Top 20 most viral vids on TikTok and Reels. If you’re a consumer app, follow these formats to massively boost your engagement.
3 ways to use “buyer-isms”. Testimonials, product creation and social media posts get great traction with buyer-isms.
Tools of the Week
Quillbot. Fine-tune your writing with AI using a free Chrome Extension.
Brand24. Listen to social media mentions with this AI tool that monitors 25M online sources.
FourSixty. Turn UGC content into shoppable galleries for your online store on Instagram.
Capsule. Run email campaigns, automate workflows and manage sales contacts with this affordable CRM.
Infographic of the Week
What social platforms are prioritized in marketing budgets? Instagram, Facebook and YouTube are brand favorites.
Case Study of the Week
How Kapwing gets 420K views/week on YouTube. Kapwing finds memes about to go viral and creates “how-to” vids on them.
Video of the Week
TikTok Shop crash course. Mike Rama shares how major brands use TikTok Shop to trigger “halo effects”.
Quote of the Week
“Never let the fear of striking out keep you from playing the game.”
~ Babe Ruth
That’s all for this week. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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